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New Partnership Puts AkzoNobel Center Stage

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

AkzoNobel is adding its own artistic flair to Dutch National Opera & Ballet after agreeing a two-year partnership to help modernize the institute’s theater in Amsterdam.

The company will provide its Sikkens paint products and color expertise as part of a program to upgrade the interior of the building. AkzoNobel is already the institute’s preferred paint supplier and was responsible for the renovation of the scenery workshop in 2013.

“We are very pleased to broaden the scope of our cooperation with AkzoNobel,” said Els van der Plas, general Manager of Dutch National Opera & Ballet. “We want to give visitors an enchanting and enriching experience every evening they spend with us and AkzoNobel’s sponsorship is making an important contribution to our visitor experience.”

Added Ruud Joosten, member of AkzoNobel’s Executive Committee responsible for Decorative Paints: “Dutch National Opera & Ballet is a symbol of Amsterdam’s cultural heritage and modern art and we are delighted to be involved in the theater’s modernization. The partnership also reflects key elements of our Human Cities initiative, such as using color to bring urban environments to life and helping to connect people with their surroundings.”

Opened in 1986, the building was designed by Cees Dam and Wilhelm Holzbauer.

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